Personal AI advice for business owners — from a founder who actually builds it.
You don’t need a lecture on large language models. You need to know the two or three things that’ll actually move your business — and someone in your corner when the ground shifts every week. That’s the whole job.
Strategic advice across brand, operations and workflows — with AI as the lever, not the point.
Your business, captured as a working AI brain — your offer, your customers, your voice, the way you decide. Set up once, and every answer starts from your world instead of the internet’s.
AI is only as good as what it knows. We wire in the real context — your documents, tools and processes — so the output sounds like your business, not a template.
A human in your corner. Check-ins, straight answers, and a heads-up the moment something actually matters — you’re never left googling it alone.
Independent, no-hype advice on what to adopt and what to ignore — proven in my own business before it’s ever suggested in yours.
Hands-on sessions with your team. We build your personalised AI, your brand brain and your first skills together — until using AI well is just how you operate.
When the advisory turns up something worth building, you don’t get handed to strangers.
The build crew
A dedicated crew for custom AI systems — built and shipped.
Start with a callYou stay with people who already know your business.

I’m Kenny Bower, founder of Plus Creative. A while back I was the one quietly worried I was falling behind — too much noise, too little time, everyone louder than me seeming to have it figured out.
So I did the work. Self-taught, with an extensive background in digital, I’ve spent more than three years running AI inside my own agency — in real businesses, with real stakes. I got on a stage I never thought I’d dare step on and talked about it. I run the whole thing on Claude, so every move I’d put you onto, I’ve already made in my own business — the wins and the dead ends. And it’s all built to be future-proof: your brand, your context and your workflows stay yours, so when the ground shifts you move freely — never locked to one model or one company. Not a guru on a mountain. A founder one step ahead.
What I help with
Clarity and positioning — who you are, said sharply. I help business owners sharpen their brand strategy, messaging and positioning so AI-generated content actually sounds like them. Your brand becomes the foundation your AI is trained on — voice, values, offer and audience — so everything it produces, from proposals to socials, is unmistakably yours.
Where AI actually saves you hours, and where it doesn’t. I audit how your business runs day to day — admin, quoting, reporting, client communication — and show you the two or three places AI genuinely pays for itself. Practical AI advice for small and medium businesses, not another subscription you’ll stop using.
Systems that run the busywork so you don’t have to. Together we build AI workflows around your real processes — email triage, meeting follow-ups, proposals, invoicing — so the repetitive work runs itself and you get your week back.
When the ground shifts every week, you don’t need more noise. You need someone a step ahead.
A.I.S. — AI is only as good as the real you you feed it. I build on Claude, and four moves make it yours:
Book a free discovery callTeach the AI who you actually are — your role, your voice, how you make decisions. It stops being generic the moment it knows the real you.
Your business's context — offer, customers, tone, the way you work — captured once and always on. Every answer starts from your world.
Your best processes, saved as reusable playbooks the AI runs on demand. Do the task together once, keep it forever.
Plug it into the tools you already use — email, calendar, documents — so it can act for you, not just chat with you.
Ninety days, a small group of businesses, and me — every week, applied to your real work.
90 days · Small group
Weekly working sessions with me and a small group of businesses. You bring your real work; we build your personalised AI, your brand brain and your first skills — until using AI well is just how your team operates.
Register interestCan’t find what you’re looking for? Ask me on the call — that’s what it’s for.
The opposite. Half my job is telling you what to ignore. I only put you onto things I’ve proven in my own business.
No. That’s exactly who this is for. If you can run a business, you can use AI well — you just need the right two or three moves, explained properly.
Because tools aren’t the answer — fit is. Most tools fail because no one mapped them to how your business actually works. That’s step one.
I’m the advisor first — independent, in your corner, helping you decide. When there’s something to build, then the team comes in. You’re never sold a build you don’t need.
Depends on your business and what you need. That’s what the discovery call is for — we scope it together, no pressure.
Less than you think. The point is to save you time, not add a job. A check-in a week, and a human to ask the rest of the time.
It will. That’s the whole reason this exists — so you’ve got someone tracking it, so you don’t have to.
One free call. We find what’s worth doing, and you decide from there.